Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing:
- Product: identification, selection and development of a product,
- Price: determination of its price,
- Place: selection of a distribution channel to reach the customer’s place, and
- Promotional Strategy: development and implementation of a promotional strategy.
For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. In order to promote the device, the company featured its debut at tech events and is highly advertised on the web and on television during its marketing campaign.
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School’s retired professor of marketing Theodore C. Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.” In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs.
What Is Marketing About?
Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The oldest – and perhaps simplest and most natural form of marketing – is ‘word of mouth’ (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. These communications can of course be either positive or negative. In recent times, the internet has provided a platform for mass, electronic WOM marketing (e-WOM), with consumers actively engaged in rating and commenting on goods and services.
In for-profit enterprise the main purpose of marketing is to increase product sales and therefore the profits of the company. In the case of non-profit marketing, the aim is to increase the take-up of the organization’s services by its consumers or clients. Governments often employ social marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens. In for-profit enterprise marketing often acts as a support for the sales team by propagating the message and information to the desired target audience.
Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product’s value to the customer.
From a societal point of view, marketing provides the link between a society’s material requirements and its economic patterns of response.
Marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships.
Marketing can be considered a marriage of art and applied science (such as behavioural sciences) and makes use of information technology.
Every business needs a unique marketing solution custom tailored to fit their unique business goals and target markets. As a marketing relationship specialist, no one is better suited to help develop your marketing plan and/or design your marketing communications tools. The Creative Ninja can develop the best strategy to capture the attention of your prospects, teach them about the value of your services and products, and nurture those relationships until they’re ready to buy. The Ninja knows how to evaluate your key points of differentiation — and turn those points into powerful marketing messages to entice buyers.
Whether you’re looking for a complete marketing strategy, or just some ideas for distinctive messaging for your direct marketing, The Ninja can provide it. Contact The Creative Ninja today to discover what custom marketing solutions are the right marketing solutions for your business and how cost effective it can be for your solutions.
I will become familiar with your business culture, challenges & workflow during your initial consultation. From this perspective I will strategically create a structured marketing strategy solution that custom suits your business needs. This process involves working directly with me to hammer out what challenges you are experiencing and want to address as well as eliminate on your project so that we can develop what content will need to be developed for the channel strategy you want to address prior to launching any planning.
2. Communications Design
Your strategy is now moved to the design stage. Here I will create and develop any mock-ups based on your company’s brand and/or the information gathered from our ‘Research & Communication‘ stage. I will focus on your feedback to fine tune your marketing materials to perfection. It is IMPORTANT to me that YOU ARE SATISFIED at this stage. For this reason I offer design packages with various amounts of revisions to perfect your mock-ups before moving into the development stage. If your desired design package doesn’t have enough revisions within it we can talk about adding more.
3. Development & Scheduling
Here I place the body of the strategy on the engine. You will now see your finalized communications materials. Scheduling and implementation is then completed along with any final touches. Your campaign will go live upon receiving your final sign off. Since all of my strategies are built for easy modifications, custom training and documents will be provided along with my extended customer support service prior to moving into the final testing stage.
I test every strategy throughout the course of the project, however, after launch I also require an extra set of eyes – from my own testing team and from your designated user group/audience group to perform goal-based testing. This 30-day round of testing helps ensure that as few stones as possible are left unturned in order to deliver results on your project; ensuring that has been rigorously evaluated from multiple levels to ensure happy clients.
The Creative Ninja offers affordable and flexible payment terms for all clients. A REQUIRED deposit of 50% of the project price is required as a down payment before the project will begin. A payment schedule for the remaining balance will be negotiated and agreed upon at milestones through the project lifecycle (usually 1-3 additional payments depending on the project). This payment schedule will be clearly displayed on the final agreement and its acceptance is indicated when the deposit is received by The Creative Ninja.
Final projects will not be released to the client until the balance of the account has been released. Client will receive and own all copyright materials, original design files and materials to be delivered after final payment of account/project is made. Support is available for 30 days following the launch of any website project. The Creative Ninja reserves the right to use materials created for clients for marketing and portfolio reasons only.