Branding and identity are a team of one of the most important aspects of any business, large or small, retail or B2B. An effective brand/identity strategy gives you a major edge in increasingly competitive markets. But what exactly does the term mean? How does it affect a small business like yours?
Simply put, your brand and identity are your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
Every business no matter how small or large needs an appropriate identity and brand. The common misconception surrounding the idea of identity and branding is that most businesses think that only a logo represents their business identity and brand. A logo is not your identity, nor is it your brand. Logo design, identity design and branding all have different roles that together, form a perceived business or company image.
There has been major discussion around and about this topic; so let’s clarify the differences between “brand”, “identity” and “logo” and what they form together (corporate image), and how they are related to form one.
What is identity? – The visual aspects that form part of the overall brand.
What is a brand? – The perceived emotional feeling you get from a corporate identity.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
What is company image? – identity + branding + logo = Company Image.
Contact The Creative Ninja today to find out if your business is exuding the right identity + brand + logo to = a proper corporate image to your current and potential clients. If you have needs outside of the packages listed below; The Ninja can work with you to design a custom solution. Just get in touch!
All packages listed clearly outline what is available for that price. You may not need all of the bundled services, or you may need additional services in a certain package; if you have a project that doesn’t fit into the above package perimeters contact The Creative Ninja to build a custom solution for you. The Ninja doesn’t advertise flexible options for nothing!
I will become familiar with your business culture, challenges & workflow during your initial consultation. From this perspective I will strategically create a structured brand solution that custom suits your needs. This process involves working directly with me to hammer out what messaging you want to put out into the marketplace and what messaging you want to eliminate on your brand so that we can develop what image you want to portray to attract your ideal clients.
2. Brand/Logo Design
Your brand solution is now moved to the design stage. Here I will create and develop a mock-up based on your company’s brand and/or the information gathered from our ‘Research & Communication‘ stage. I will focus on your feedback to fine tune your design to perfection. It is IMPORTANT to me that YOU ARE SATISFIED at this stage. For this reason I offer design packages with various amounts of revisions to perfect your mock-up before moving into the development stage. If your desired design package doesn’t have enough revisions within it we can talk about adding more.
Here I place the concept designs into professional production using professional design software. Copy & content is then added along with any final touches. Your design with be finalized upon receiving your final sign off. Since all of my designs are built for easy updates, custom training and original design documents will be provided along with my extended customer support service prior to moving into the final application stage.
At this phase we discuss how to properly integrate your new brand and messaging. I test every project throughout the course of the project, however, after launch I also require an extra set of eyes – from my own testing team and from your designated user group/audience group to perform goal-based testing if necessary. This 30-day final round of monitoring helps ensure that as few stones as possible are left unturned in order to deliver a project that has been rigorously evaluated from multiple levels to ensure happy clients (you).
The Creative Ninja offers affordable and flexible payment terms for all clients. A REQUIRED deposit of 50% of the project price is required as a down payment before the project will begin. A payment schedule for the remaining balance will be negotiated and agreed upon at milestones through the project lifecycle (usually 1-3 additional payments depending on the project). This payment schedule will be clearly displayed on the final agreement and its acceptance is indicated when the deposit is received by The Creative Ninja.
Final projects will not be released to the client until the balance of the account has been released. Client will receive and own all copyright materials, original design files and materials to be delivered after final payment of account/project is made. Support is available for 30 days following the launch of any website project. The Creative Ninja reserves the right to use materials created for clients for marketing and portfolio reasons only.