“How could some page on the interweb actually do me any good?”
If you haven’t noticed, the internet is kind of a big deal. In fact everyone is doing it and if you’re not doing it, or not doing it right, you need to be. It’s true, if you don’t use it, you lose it. The internet is the first place everyone looks for information now; if you happen to not be there, or be there incorrectly, who will find you?
Every web site has a beginning and I start with my client’s vision. Sometimes the client is not certain of the vision, just of the business needs and this is ok. I walk my clients through a design process of determining what the clients needs are, the overall feel they want their web site to have on their visitors and the lasting impression they want to make.
During the design process I research who the target audience is, what kind of technology the target audience will likely use, and research the most likely competitors they will face on the internet.
My clients often suggest a type of design or particular web sites that are to their liking which I reference to refine my initial concept. I always advise my clients if a particular web site is unprofessional and falls out of acceptable scope to compete with the best in their industry.