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Marketing

Your Blog Can Engage Your Customers Too!

Your Blog Can Engage Your Customers Too!

By | Marketing

Your Blog Can Engage Your Customers Too!The next time you perform an audit on your blog, analyze whether or not it will actually engage your customers and readers. Your blog is about more than just crafting articles and posting them. In order for it to be truly effective, it also needs to interact with them. This will not only make your blog more enjoyable to read, it will also help them return on a regular basis.

Your blog should be a positive experience for your customers. If you find ways to engage them, they’ll feel valued. Here are some tips that will help you interact with your readers so they will keep coming back for more!

 

Create a Responsive Design

How to Engage Your Customers With Your Blog. One of the biggest changes your blog can undergo to help make it more engaging is to the design. Your main goal is to make sure your blog design doesn’t annoy your visitors. Slow loading, a cluttered design, and a navigation system that isn’t intuitive are all things that will frustrate users and prevent them from returning to your page. If you don’t have a competent designer in-house, this is definitely something worth investing in. The same thing holds true for the mobile version of your site. Consider partnering with The Creative Ninja to create a responsive website for your customers. Further reading on this topic can also be reference in another article on The Creative Ninja: Why You Need Responsive Web Design.

 

Make Your Content and Images Shareable

An easy way to make your blog posts engaging is to encourage social sharing. One great way to do this is by selecting content and images that are unique. These items essentially contain a summary of your post content and can stand on their own. As a result, they can stand on their own on social sites such as Pinterest, Facebook and Instagram, which will enable you to build a following on them. This, in turn, will increase your blog audience while also providing additional value for your readers. You might notice social sharing buttons at the top left of this screen if your screen resolution is larger than 300px (my setting to have them show up to share any content on my website).

 

Post Content on a Regular Basis

If you post content on a regular basis, it shows your customers that you actively care about sharing information with them. Once you establish a posting schedule, your blog visitors will make sure they return to your site to see what else you have to say. To make sure they return to view your latest content, invite them to sign up for your newsletter and follow you on any social networks your business is active with. Then, be sure to update the social sites each time a post goes live to encourage as many visitors to your site as possible.

 

Focus On Your Customer’s Needs

Are you putting your customer’s needs before your own when crafting your blog content? You should be. One mistake business owners make is that they write content with themselves in mind. However, the blog is all about your customers. By focusing on your customers’ needs, not yours, it will automatically make them want to read the articles. If you are at a loss as to what kind of information they are looking for, you can simply ask them. This will tell them that you value their opinions. Writing content that pleases them is one of the best strategies for engaging with your customers. With this information, you can make your blog engage your customers.

Marketing Strategy vs Marketing Plan

By | Marketing

Page Header - Marketing

What’s the difference between the two?

It’s not uncommon for people to confuse the difference of a marketing strategy vs marketing plan.

I’ve found the easiest way to explain the difference is like this:

Marketing Strategy – Your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts. (What) Your marketing strategy is shaped by your business goals. Your business goals and your marketing strategy should go hand-in-hand.

Marketing Plan – Your marketing plan is how you are going to achieve those marketing goals. (How) it’s the application of your strategy a roadmap that will guide you from one point to another.

The issue is that most people try to set out to achieve the “how” without first knowing the “what.” This can end up wasting resources for a company, both time and money.

When it comes to marketing, we must always identify the what and then dig into the how. If you remember one sentence from this article, it’s this one:

Strategy is the thinking and planning is the doing. Here is an example of how the two work together:

Example:

Objective: To gain broader market adoption.
Marketing Strategy: Introduce into new market segments.
Marketing Plan: Develop marketing campaign that reaches out, identifies with and focuses on that specific segment.

A successful formula that can be used to further explain the importance on marketing strategy and marketing planning looks like this:

Marketing Strategy —> Marketing Plan —> Implementation = Success

  • Your marketing strategy consists of:

    The “what” has to be done.

    Inform consumers about the product or service being offered.

    Inform consumers of differentiation factors.

  • Your marketing plan consists of:

    The “how” to do it.

    Construct marketing campaigns and promotions that will achieve the “what” in your strategy.

  • Your implementation consists of:

    Taking action to achieve items identified in marketing strategy and marketing plan.

If you are preparing your marketing strategy and your marketing plan to go into your business plan these are the components that must go into each section:

Components of Your Marketing Strategy

  • External Marketing Message
  • Internal Positioning Goal
  • Short Term Goals and Objectives
  • Long Term Goals and Objectives

Components of Your Marketing Plan

  • Executive Summary – High level summary of your marketing plan.
  • Your Challenge – Brief description of products / services to be marketed and a recap of goals identified in your marketing strategy.
  • Situation Analysis – This section should identify the following:
    • Goals
    • Focus
    • Culture
    • Strengths
    • Weaknesses
    • Market Share
  • Analysis of Your Customer – How many customers would you like to strive for? What type of customers are they? What are the values that drive them? What does their decision process look like? What customers will you focus on for the products or services that you offer?
  • Analysis of Your Competitors – What’s your marketing position? What’s their market position? What are your strengths when it comes to your competitors? What are your weaknesses? What market share are you going after? What market share has your competitor already tapped?
  • Identification of your 4 P’s (Product / Price / Distribution / Place)
  • Summary – Summary of above and how you will use this information to achieve the goals you have identified in your marketing strategy. Be specific – the more specific actions you have the easier it will to follow through on the last step which is implementation. As you can see your marketing strategy goes hand-in-hand in with your marketing plan. Without both you will find that you not only waste resources, but that you could also end up stuck without an idea of where to go. Another key point is don’t forget to measure any marketing campaigns that you launch in order to see what works and what doesn’t. You can use this information to guide you in the future.
Consider leveraging the advice and expertise of The Creative Ninja. Contact me today to partner with me to help develop your marketing strategy and plan. It’s quick and quotations are always free!