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Advertising

5 Honest But Funny Advertising Slogans – Part 8

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 8 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Honest Advertising Slogans 8 - Lay's

Honest Advertising Slogans 8 - Maybelline

Honest Advertising Slogans 8 - YouTube

Honest Advertising Slogans 8 - Kickstarter

Honest Advertising Slogans 8 - Louis Vitton

 

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

The Creative Ninja - Identity + Branding Ad

 

5 Honest But Funny Advertising Slogans – Part 7

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 7 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Honest Advertising Slogans 7 - Starbucks

Honest Advertising Slogans 7 - Hallmark

Honest Advertising Slogans 7 - Old Spice

Honest Advertising Slogans 7 - Urban Outfitters

Honest Advertising Slogans 7 - Altoids

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

The Creative Ninja - Identity + Branding Ad

 

5 Honest But Funny Advertising Slogans – Part 6

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 6 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Honest Advertising Slogans - Harley Davidson

Honest Advertising Slogans - Gillette

Honest Advertising Slogans - WebMD

Honest Advertising Slogans - Wikipedia

Honest Advertising Slogans - Monopoly

 

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

The Creative Ninja - Identity + Branding Ad

 

Tips for Creating Proper Facebook Carousel Ads

By | Advertising

Tips for Creating Proper Facebook Carousel Ads

Whether you’re in finance or the auto industry, gaming or ecommerce, the Facebook carousel ads format can help you connect with your audience and accomplish your goals.

With room for up to five images and videos in a single ad, the carousel format is available on Facebook, Instagram and the Audience Network and gives you a larger canvas to tell your story and show your products.

Since Facebook launched the carousel format last year, businesses have been using the Facebook carousel ads format to accomplish a variety of goals. Lands’ End used carousel ads to increase online sales and attract new summer shoppers, boosting total sales by 4.4% in less than a month. Direct Energy used carousel ads to build product and service awareness, increasing engagement 2.5X over previous link ad campaigns.

Here I’ve compiled creative guidelines for designing the best Facebook carousel ads for your goal. Read on before creating your first or next carousel ad.

Tell a story with your facebook carousel ads

Showing products is one way to use the carousel format, but that’s just the beginning. What if you developed a narrative through each sequential image? How about linking images together in a panorama to share a bigger story? You could zoom into specific product features on each image, or you could offer multiple views of the product. One image could hide something revealed in the next. The possibilities are endless, so tell the story that works best for your brand.

Tips for Creating Proper Facebook Carousel Ads

 

Use thumb-stopping creative

The main image or video can be the first thing your audience sees. Capture their attention by using imagery that has a strong focal point, is well art-directed, use depth of space, is thoughtfully composed, and most importantly, evokes an emotional response. Choose something that will make people remember you and act.

Tips for Creating Proper Facebook Carousel Ads

 

Imply continuation

Capturing your audience’s attention is the first step, getting them to swipe through the rest of the carousel format is the next. Create a “need-to-complete” feeling with your imagery. For example, your first image or video can tease your second, or it can suggest that the narrative continues throughout each tile.

Tips for Creating Proper Facebook Carousel Ads

 

Develop creative consistency

A visual thread is key. If the creative feels disjointed, it detracts from your story. Make sure that every image within the carousel format has a similar visual style, including lighting, colors and composition.

Tips for Creating Proper Facebook Carousel Ads

 

Don’t forget the copy

While imagery tends to be what captures attention first, don’t underestimate the value of language. Copy can be used to imply the continuation that makes people want to swipe or click. Make sure your copy matches your brand’s tone, and experiment to see what works best for your business.

Demonstrate brand identity

To be remembered, your creative should incorporate your brand. For more established brands, this can come across subtly in the visual execution of the ad. If you’re creating an ad for a lesser known brands, consider making your brand identity more explicit. The final frame is often the destination of choice to showcase brand, however that’s not the only way. Consider incorporating your brand earlier in the carousel format or across all of your creative.

Tips for Creating Proper Facebook Carousel Ads

Get people to act from your Facebook carousel ads with a call-to-action

For campaigns with a direct response objective, include a prominent call-to-action. Keep it short and make sure it connects with your campaign, not just the individual image or video. On Facebook, you can use a different caption with each image or video. Make them strong.

 

The Creative Ninja - Marketing Strategy

5 Honest But Funny Advertising Slogans – Part 5

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 5 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Honest Advertising Slogans - Candy Crush Saga

Honest Advertising Slogans - Yellow Pages

Honest Advertising Slogans - Victoria's Secret

Honest Advertising Slogans - iTunes

Honest Advertising Slogans - Subway

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

The Creative Ninja - Identity + Branding Ad

10 Social Media Marketing Tips

By | Advertising, Marketing

Social Media Marketing Tips

As a small business owner, social media marketing can feel overwhelming. Twitter streams move so fast, in a blink your message can get lost. Becoming an ‘Instastar’ (a person whose Instagram becomes an overnight sensation with 100,000 + followers) is nearly impossible unless you have hours to spend honing the perfect photo and your audience is in their early 20s. So what are the best methods to utilize social media marketing?

 

1. Start with a plan!

It might sound obvious, but too often people put up a Facebook page or start tweeting without thinking about how these tactics can help their business. Doing social media well requires committing both dollars and people to the effort. (You’d be surprised what $20.00 to boost a Facebook post can do to increase eyeballs.) Nothing will turn off a customer more than old, outdated posts and skimpy content.

In fact, “going dark” for too long can cost you followers. But don’t feel pressured to post every day. It’s best to find a cadence that works for you and your audience and stick to it. Social media marketing is an investment and needs to be prioritized to get maximum benefit.

 

2. Define your target audience and choose a corresponding social media marketing platform.

If you’re trying to reach teens or tweens, then SnapChat might be the right way to go. If you’re trying to reach their mothers or fashionistas, then Pinterest would be a better choice. You can also tailor your social media marketing posting schedule to your audience.

Are most of your customers on the East Coast? Then schedule updates for the times they’ll check their feeds. Keep it simple to start by picking one platform and doing it well. You can always add more later as you gain experience.

 

3. The top three elements of a robust social media marketing plan are: content, content, and more content!

Keep your content fresh and current. Blogging is a great place to start. As a small business owner you are the expert in your category — don’t be afraid to share your insights, but do so in “customer friendly” language.

Remember, you don’t have to do it all yourself. To build up your content, feel free to repost or share other’s content. (The fancy social media marketing term for this is “curated content”). If you post or re-post someone else’s content and it’s relevant to your products or services, consider utilizing Snip.ly to layover a branded message for yourself to get your customer to your products (I have).

 

4. Social media isn’t just about the written word anymore.

Post pictures that demonstrate your product’s benefits. Video is even better — videos have twice the engagement as photos on Instagram.

You can shoot a simple video with your smartphone that shows your product in use. Consider using one of your customers in the video to build your brand’s credibility and then post it on YouTube or embed right it on your Facebook page and blog.

 

5. Don’t try to sell on social media platforms but instead aim for engagement.

Getting customers to like/share your content is really important (even if it is just your sister). Social media marketing is a way for your customers to get to know what you and your company value and are passionate about. Be authentic and put up share-worthy posts.

Get your customers to like you and they’ll be more receptive to buying from you down the road. Share content that paints your worldview and bring your fans along for the ride.

 

6. Be responsive to customer comments made on social media.

If a customer makes a comment (positive or negative) get back to them right away. Ensure they know you are listening and responsive.

Demonstrating empathy for your customer may not change their mind, but will win you kudos with other readers. Listening and responding to social media requires time and thoughtfulness — another reason to start slowly and build into more platforms over time.

 

7. Social media marketing is the journey, your website is the destination.

If your social media marketing does its job, your prospects will end up on your website to learn more or make a purchase. You’ll want to have a website up and running before you start your social media marketing activities, so you have a site to point to from your social media channels. It doesn’t have to be perfect out of the gate (consider hiring The Creative Ninja [me] to get yourself online).

 

8. Be authentic.

Make your social media marketing channels and website a reflection of you and your brand so they feel real and are easy for you to update regularly. Speak in your own voice, but be careful to match the tone of your content to your business. If you are selling a medical product, then your content should be factual and your tone scientific.

If you are selling a fitness product, then an energetic tone may be more appropriate. Whatever the case, always use your own customers on the site — both in visuals as well as testimonials.

 

9. Customer focus – it’s not about you, it’s about them!

Observe the language your customers use to talk about your field and engage with them on those terms. Use hashtags to join ongoing conversations on social media, and incorporate commonly used terms in your website to help customers find you through web searches.

A lot of customers type questions into their browsers (“how do I season my cast iron pan?”), so if you sell cookware you’ll want to use this kind of language on your site rather than more technical terms that might be familiar to you but not your prospects.

 

10. Don’t forget about mobile!

Most tweeters use Twitter on smartphones and tablets, and half a billion Facebook users only use the site on mobile devices. And of course, the biggest social media platform — Instagram — is a mobile-first experience.

That means that many of your social media followers will be opening your website on mobile, so it’s important to make sure it’s optimized to provide a great browsing and shopping experience.

The Creative Ninja - Marketing Ad

5 Honest But Funny Advertising Slogans – Part 4

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 4 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Honest Advertising Slogans - Men's Health

Honest Advertising Slogans - Pepsi

Honest Advertising Slogans - Instagram

Honest Advertising Slogans - LinkedIn

Honest Advertising Slogans - Cosmopolitan

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

The Creative Ninja - Identity + Branding Ad

5 Honest But Funny Advertising Slogans – Part 3

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 3 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Honest Advertising Slogans - Toyota

Honest Advertising Slogans - Nike

Honest Advertising Slogans - Adobe Acrobat

Honest Advertising Slogans - Lego

Honest Advertising Slogans - FedEx

 

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

The Creative Ninja - Identity + Branding Ad

5 Honest But Funny Advertising Slogans – Part 2

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 2 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Advertising Slogans - Hummer

Advertising Slogans - The Onion

Advertising Slogans - McDonalds

Advertising Slogans - Best Buy

Advertising Slogans - Apple

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

5 Honest But Funny Advertising Slogans – Part 1

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 1 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

honest-advertising-slogans-36

honest-advertising-slogans-37

honest-advertising-slogans-38

honest-advertising-slogans-39

honest-advertising-slogans-40

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!