Category

Marketing

Honest Advertising Slogans 8 - Maybelline

5 Honest But Funny Advertising Slogans – Part 8

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 8 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Honest Advertising Slogans 8 - Lay's

Honest Advertising Slogans 8 - Maybelline

Honest Advertising Slogans 8 - YouTube

Honest Advertising Slogans 8 - Kickstarter

Honest Advertising Slogans 8 - Louis Vitton

 

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

The Creative Ninja - Identity + Branding Ad

 

Honest Advertising Slogans 7 - Starbucks

5 Honest But Funny Advertising Slogans – Part 7

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 7 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Honest Advertising Slogans 7 - Starbucks

Honest Advertising Slogans 7 - Hallmark

Honest Advertising Slogans 7 - Old Spice

Honest Advertising Slogans 7 - Urban Outfitters

Honest Advertising Slogans 7 - Altoids

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

The Creative Ninja - Identity + Branding Ad

 

Honest Advertising Slogans - Harley Davidson

5 Honest But Funny Advertising Slogans – Part 6

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 6 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Honest Advertising Slogans - Harley Davidson

Honest Advertising Slogans - Gillette

Honest Advertising Slogans - WebMD

Honest Advertising Slogans - Wikipedia

Honest Advertising Slogans - Monopoly

 

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

The Creative Ninja - Identity + Branding Ad

 

Tips for Creating Proper Facebook Carousel Ads

Tips for Creating Proper Facebook Carousel Ads

By | Advertising

Tips for Creating Proper Facebook Carousel Ads

Whether you’re in finance or the auto industry, gaming or ecommerce, the Facebook carousel ads format can help you connect with your audience and accomplish your goals.

With room for up to five images and videos in a single ad, the carousel format is available on Facebook, Instagram and the Audience Network and gives you a larger canvas to tell your story and show your products.

Since Facebook launched the carousel format last year, businesses have been using the Facebook carousel ads format to accomplish a variety of goals. Lands’ End used carousel ads to increase online sales and attract new summer shoppers, boosting total sales by 4.4% in less than a month. Direct Energy used carousel ads to build product and service awareness, increasing engagement 2.5X over previous link ad campaigns.

Here I’ve compiled creative guidelines for designing the best Facebook carousel ads for your goal. Read on before creating your first or next carousel ad.

Tell a story with your facebook carousel ads

Showing products is one way to use the carousel format, but that’s just the beginning. What if you developed a narrative through each sequential image? How about linking images together in a panorama to share a bigger story? You could zoom into specific product features on each image, or you could offer multiple views of the product. One image could hide something revealed in the next. The possibilities are endless, so tell the story that works best for your brand.

Tips for Creating Proper Facebook Carousel Ads

 

Use thumb-stopping creative

The main image or video can be the first thing your audience sees. Capture their attention by using imagery that has a strong focal point, is well art-directed, use depth of space, is thoughtfully composed, and most importantly, evokes an emotional response. Choose something that will make people remember you and act.

Tips for Creating Proper Facebook Carousel Ads

 

Imply continuation

Capturing your audience’s attention is the first step, getting them to swipe through the rest of the carousel format is the next. Create a “need-to-complete” feeling with your imagery. For example, your first image or video can tease your second, or it can suggest that the narrative continues throughout each tile.

Tips for Creating Proper Facebook Carousel Ads

 

Develop creative consistency

A visual thread is key. If the creative feels disjointed, it detracts from your story. Make sure that every image within the carousel format has a similar visual style, including lighting, colors and composition.

Tips for Creating Proper Facebook Carousel Ads

 

Don’t forget the copy

While imagery tends to be what captures attention first, don’t underestimate the value of language. Copy can be used to imply the continuation that makes people want to swipe or click. Make sure your copy matches your brand’s tone, and experiment to see what works best for your business.

Demonstrate brand identity

To be remembered, your creative should incorporate your brand. For more established brands, this can come across subtly in the visual execution of the ad. If you’re creating an ad for a lesser known brands, consider making your brand identity more explicit. The final frame is often the destination of choice to showcase brand, however that’s not the only way. Consider incorporating your brand earlier in the carousel format or across all of your creative.

Tips for Creating Proper Facebook Carousel Ads

Get people to act from your Facebook carousel ads with a call-to-action

For campaigns with a direct response objective, include a prominent call-to-action. Keep it short and make sure it connects with your campaign, not just the individual image or video. On Facebook, you can use a different caption with each image or video. Make them strong.

 

The Creative Ninja - Marketing Strategy

The Creative Ninja - Identity + Branding Ad

Starting a Brand for Beginners

By | Identity & Branding, Logos, Marketing

What is a brand exactly? And how do you go about starting a brand for small business?

Mary Van de Wiel, from NY Brand Lab said it best when it comes to branding for small businesses;

“If you’re interested in business with customers, you’re going to want a brand because without it you lack identity, a pulse, a presence, and purpose.”

 

What is Branding?

Branding, put simply, is ‘the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.’ (Branding, Entrepreneur.com).

But what else is branding? Branding differentiates you from your competitors. Branding is how you want your audience and everyone else to view your company. Branding is what your audience can expect from your services or products.

What Is Branding

How to Create a Brand

1. Define your brand

Before you about starting a brand, you must first define your brand. Clearly define the following to focus your brand:

  • Company mission statement.
  • Characteristics of your company.
  • Characteristics you would like your company to have.
  • Who is our target audience?
  • What are our company goals?

 

2. Create the Logo and Color Scheme

Color:

First let’s talk color schemes. Though this may not seem like a super important decision for your brand; let me assure you that it is. Why? The human mind is extremely responsive to visual stimuli, which most of us already know. However, colors play a major contributor in this response, which you may or may not have known.

Each and every color will affect your brand differently as there are underlying messages behind each. The shade and tone of your color will affect your brand as well.

Meanings associated with differing colors:

  • Pink: Feminine, Love, Tranquil
  • Red: Power, Passion
  • Orange: Health, Energy, Warmth, Excitement
  • Green: Nature, Soothing, Money
  • Blue: Peace, Loyal, Clean, Trust
  • Purple: Magic, Creativity, Royalty
  • White: Purity, Cleanliness, Simplicity
  • Black: Power, Sophistication
  • Brown: Rural, Outdoors, Masculine

 

The Logo

You need to take ample time when creating your logo with starting your brand, with a professional logo designer (like The Creative Ninja). Your company’s logo is a crucial piece in creating an effective brand. Think of your logo as your company’s identity. Your logo is what your audience will learn to associate with your company and its services or products. See what makes a good logo?

When creating your logo, think long term. A good question to as yourself is, ‘what logo would I like to see my company have in 10 years?’

You also want to determine how you are going to use your logo. Are you going to use it online, on billboards, stationary, vehicles, etc? You want to create a logo that is adaptable to each and every possible way you plan to use it.

 

3. Create a Tagline

What is a tagline? Simply put, a tagline is a unique phrase that links your name to your brand.

Taglines are tricky to come up with and more work that one might think. However, don’t get so focused on creating the perfect tagline that your hands start sweating, your temple vein starts pulsing at an alarming rate and you just can’t think or enjoy the process!

Do this instead… when starting your brand instead of focusing on what your product or service is that your brand represents, focus instead on the benefits of your services or products. This is what your tagline should ‘say’ to your audience.

Examples of great taglines:

  • Nike: “Just do it.”
  • LG: “Life’s Good”
  • Apple: “Think Different”
  • Lego: “Play on”
  • Walmart: “Save Money Live Better”
  • McDonalds: “I’m lovin it.”
  • L’Oreal: “Because you’re worth it.”
  • Disneyland: “The happiest place on earth.”

 

4. Integrate the ‘Brand’

Your brand is now ready to be integrated into every aspect of your company. Small businesses have a leg up in this area, because with fewer employees comes the opportunity of being more personable with your audience.

Proper training of your staff will ensure that when starting a brand, everyone is on the same page with the brand.  Why is this important? I’ll explain using the example of a cleaning services business. If the business is trying to portray their brand as being ‘professional’ and ‘clean’, then an employee who is wearing ‘dirty’ or ‘inappropriate’ clothing will confuse your audience.  Proper training of your employees will considerably help with any of these issues.

 

5. Be Consistent and Authentic

Lastly, but very importantly, make sure every communication you send out in regards to your company is consistent and in line with the brand you have created. A confusing brand will deter rather than attract your audience.

 

Conclusion

When starting a small business and starting a brand, branding is an essential part of creating a business. Follow the steps above to create a brand that envelops the essence of your company and reap the rewards that come along with it.

The Creative Ninja - Identity + Branding Ad

For help defining your small business identity and brand, contact The Ninja to get started–Together, we can build you the brand you want to attract the customers you want!

 

Honest Advertising Slogans - iTunes

5 Honest But Funny Advertising Slogans – Part 5

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 5 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Honest Advertising Slogans - Candy Crush Saga

Honest Advertising Slogans - Yellow Pages

Honest Advertising Slogans - Victoria's Secret

Honest Advertising Slogans - iTunes

Honest Advertising Slogans - Subway

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

The Creative Ninja - Identity + Branding Ad

Social Media Marketing Tips

10 Social Media Marketing Tips

By | Advertising, Marketing

Social Media Marketing Tips

As a small business owner, social media marketing can feel overwhelming. Twitter streams move so fast, in a blink your message can get lost. Becoming an ‘Instastar’ (a person whose Instagram becomes an overnight sensation with 100,000 + followers) is nearly impossible unless you have hours to spend honing the perfect photo and your audience is in their early 20s. So what are the best methods to utilize social media marketing?

 

1. Start with a plan!

It might sound obvious, but too often people put up a Facebook page or start tweeting without thinking about how these tactics can help their business. Doing social media well requires committing both dollars and people to the effort. (You’d be surprised what $20.00 to boost a Facebook post can do to increase eyeballs.) Nothing will turn off a customer more than old, outdated posts and skimpy content.

In fact, “going dark” for too long can cost you followers. But don’t feel pressured to post every day. It’s best to find a cadence that works for you and your audience and stick to it. Social media marketing is an investment and needs to be prioritized to get maximum benefit.

 

2. Define your target audience and choose a corresponding social media marketing platform.

If you’re trying to reach teens or tweens, then SnapChat might be the right way to go. If you’re trying to reach their mothers or fashionistas, then Pinterest would be a better choice. You can also tailor your social media marketing posting schedule to your audience.

Are most of your customers on the East Coast? Then schedule updates for the times they’ll check their feeds. Keep it simple to start by picking one platform and doing it well. You can always add more later as you gain experience.

 

3. The top three elements of a robust social media marketing plan are: content, content, and more content!

Keep your content fresh and current. Blogging is a great place to start. As a small business owner you are the expert in your category — don’t be afraid to share your insights, but do so in “customer friendly” language.

Remember, you don’t have to do it all yourself. To build up your content, feel free to repost or share other’s content. (The fancy social media marketing term for this is “curated content”). If you post or re-post someone else’s content and it’s relevant to your products or services, consider utilizing Snip.ly to layover a branded message for yourself to get your customer to your products (I have).

 

4. Social media isn’t just about the written word anymore.

Post pictures that demonstrate your product’s benefits. Video is even better — videos have twice the engagement as photos on Instagram.

You can shoot a simple video with your smartphone that shows your product in use. Consider using one of your customers in the video to build your brand’s credibility and then post it on YouTube or embed right it on your Facebook page and blog.

 

5. Don’t try to sell on social media platforms but instead aim for engagement.

Getting customers to like/share your content is really important (even if it is just your sister). Social media marketing is a way for your customers to get to know what you and your company value and are passionate about. Be authentic and put up share-worthy posts.

Get your customers to like you and they’ll be more receptive to buying from you down the road. Share content that paints your worldview and bring your fans along for the ride.

 

6. Be responsive to customer comments made on social media.

If a customer makes a comment (positive or negative) get back to them right away. Ensure they know you are listening and responsive.

Demonstrating empathy for your customer may not change their mind, but will win you kudos with other readers. Listening and responding to social media requires time and thoughtfulness — another reason to start slowly and build into more platforms over time.

 

7. Social media marketing is the journey, your website is the destination.

If your social media marketing does its job, your prospects will end up on your website to learn more or make a purchase. You’ll want to have a website up and running before you start your social media marketing activities, so you have a site to point to from your social media channels. It doesn’t have to be perfect out of the gate (consider hiring The Creative Ninja [me] to get yourself online).

 

8. Be authentic.

Make your social media marketing channels and website a reflection of you and your brand so they feel real and are easy for you to update regularly. Speak in your own voice, but be careful to match the tone of your content to your business. If you are selling a medical product, then your content should be factual and your tone scientific.

If you are selling a fitness product, then an energetic tone may be more appropriate. Whatever the case, always use your own customers on the site — both in visuals as well as testimonials.

 

9. Customer focus – it’s not about you, it’s about them!

Observe the language your customers use to talk about your field and engage with them on those terms. Use hashtags to join ongoing conversations on social media, and incorporate commonly used terms in your website to help customers find you through web searches.

A lot of customers type questions into their browsers (“how do I season my cast iron pan?”), so if you sell cookware you’ll want to use this kind of language on your site rather than more technical terms that might be familiar to you but not your prospects.

 

10. Don’t forget about mobile!

Most tweeters use Twitter on smartphones and tablets, and half a billion Facebook users only use the site on mobile devices. And of course, the biggest social media platform — Instagram — is a mobile-first experience.

That means that many of your social media followers will be opening your website on mobile, so it’s important to make sure it’s optimized to provide a great browsing and shopping experience.

The Creative Ninja - Marketing Ad

Honest Advertising Slogans - Instagram

5 Honest But Funny Advertising Slogans – Part 4

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 4 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Honest Advertising Slogans - Men's Health

Honest Advertising Slogans - Pepsi

Honest Advertising Slogans - Instagram

Honest Advertising Slogans - LinkedIn

Honest Advertising Slogans - Cosmopolitan

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

The Creative Ninja - Identity + Branding Ad

Honest Advertising Slogans - Nike

5 Honest But Funny Advertising Slogans – Part 3

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 3 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Honest Advertising Slogans - Toyota

Honest Advertising Slogans - Nike

Honest Advertising Slogans - Adobe Acrobat

Honest Advertising Slogans - Lego

Honest Advertising Slogans - FedEx

 

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

The Creative Ninja - Identity + Branding Ad

Content Calendar

You Need A Social Media Calendar–Really!

By | Marketing

Your business started small—and so did your social media strategy. But when you’re a growing company, your approach to connecting with users and telling your story online needs to grow, too: Embrace the content calendar.

Content Calendar

Our social media strategy used to consist of a large calendar and sticky notes. They had some great times together! Whenever we needed to tweet about something, It was written down on a sticky note and placed on the calendar (scheduled) and, when the time came, drummed up a social media post. It wasn’t a fancy content calendar, but it worked.

But as we’ve gotten bigger and cultivated a multi-platform presence across some of the social media universe like Twitter, Facebook, Instagram, LinkedInGoogle Plus, Pinterest, and Snapchat, we realized we needed a better way of doing things. Enter the content calendar.

Why you’ll love a content calendar

In its most basic form, a content calendar is a schedule of what you’ll post and when you’ll post it. It can span platforms, so you could use one to plan your social media marketing, email marketing, or both. Think of it this way: Your content calendar is a framework for the ongoing story you want to tell about your business. When you take a holistic view of your social media or email marketing output, you can turn ideas and broad strategies into an actionable plan that can be tweaked as you learn more about what works best.

A calendar frees you up to listen to your audience and iterate accordingly. Here are some other ways a content calendar can benefit your business:

  • Holidays, sales, and other special dates can’t sneak up on you when you plan for them. Mapping out your schedule gives you the freedom to think about big-picture stuff while making sure day-to-day tasks don’t get lost in the shuffle.
  • If you use your calendar to plan out your email marketing alongside your social media posts, you’ll see areas of overlap that might not have been clear otherwise, like a tweet you want to embed in an email, or a campaign that would be great to post straight to Facebook. You can add newsletter signup forms to your Facebook page, or use Twitter’s Lead Generation cards to reach new subscribers there. Social Follow content blocks can help your subscribers find you on lots of social media platforms, and integrating your electronic newsletter account with Facebook and Twitter makes it easy to automatically post campaigns there. (And you can make sure they look perfect with Social Cards.) Social profiles let you target subscribers who are active on social media, and Facebook Custom Audiences and Twitter Tailored Audiences are another great way to connect with them.
  • It’s not just about adding followers or growing your bottom line. Planning ahead helps the humans involved, too, saving them time and sanity. You can still be nimble and adapt as opportunities arise, but you won’t be in scrambling panic mode trying to figure out what to post each day. Even if you’ve just got one person on posting duty, your entire team benefits when everyone is able to see what’s coming down the line and help when needed.
  • Most importantly, a content calendar will get you in the habit of posting consistently. There are few silver bullets in social media strategy (other than cat GIFs, obviously). But one of the best ways we know to grow a social following is to keep showing up with something interesting to say. Who are you more excited to see: the friend who makes an effort to maintain your relationship, or the friend you only hear from when they need help moving? Don’t be friend #2!

Content Calendar

Why we love our content calendar

There are a plenty of free calendar templates out there, and if you’ve got a budget then there are additional options to consider.

You can also create your own. Our marketing team began using a shared Google Calendar to track our email marketing, social media, and blog content. We add campaigns and social media updates as events, and invite people to collaborate as needed. It’s easy to drag and drop campaigns to different times if you need to reschedule an update, and if you really want to get crazy, you can even color code by platform.

You don’t have to get it just right on the first try, either. We certainly didn’t. (Bye bye, color coding! You were too much work.) But it’s easy to tweak your calendar as you figure out what makes the most sense for your team and your business’ goals.

Our content calendar has made it so much easier for us to plan, implement, and iterate a social strategy. It’s also just generally upped our social media game. Before, our follower counts and engagement metrics were good, but we weren’t posting as consistently as we wanted, and we wanted our output to feel more cohesive. Having a central calendar has empowered us and kept us accountable. We’re promoting previously-dusty evergreen content, experimenting with new social strategies, and having a lot more fun, too.  After all, no last-minute scrambling means more time for picking out the perfect GIF.

The Creative Ninja - Marketing Ad

 

Advertising Slogans - Best Buy

5 Honest But Funny Advertising Slogans – Part 2

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 2 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

Advertising Slogans - Hummer

Advertising Slogans - The Onion

Advertising Slogans - McDonalds

Advertising Slogans - Best Buy

Advertising Slogans - Apple

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!

Advertising Slogans - tinder

5 Honest But Funny Advertising Slogans – Part 1

By | Advertising, Identity & Branding, Logos

Advertising Slogans – Part 1 in a Series of 8.

We all know when we see certain brands out there in the world that we all have different viewpoints or reactions to them. Some reactions are good, while some are bad; but these 5 graphic representations of 5 well known brands and their advertising slogans, are purely comical in nature — if not true as well.

honest-advertising-slogans-36

honest-advertising-slogans-37

honest-advertising-slogans-38

honest-advertising-slogans-39

honest-advertising-slogans-40

Always be sure your brand and image are in line with your business. Consult with The Creative Ninja today to ensure you’re sending the right message to your target market! Contact The Ninja to get started!