Marketing Strategy vs Marketing Plan

What’s the difference between the two? It’s not uncommon for people to confuse the difference of a marketing strategy vs marketing plan. I’ve found the easiest way to explain the difference is like this: Marketing Strategy – Your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts. (What) Your[…]

What Is Branding

What Is Branding?

Learn what branding means and what you can do to create a brand for your company. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect[…]